Bwoah
A Kimi's Sign post.
The invite says "quick sync, 60 minutes". It could have been an email. It could have been nothing. The hairdresser asks if you've got anything nice planned for the weekend. You have. You'd rather not discuss it. The family group chat spends 47 messages on who's bringing what to Sunday lunch. You reply "crisps" and turn your phone over. The waiter asks how everything is just as you take a huge mouthful. Thumb up. That's the review. **How it came about:** Kimi Räikkönen built a career on saying as little as possible - he was caught eating an ice cream when the 2009 Malaysian Grand Prix was red-flagged, having already parked his car, and his answers to the press came in single words. Fans took a picture of him holding a board and wrote on it what he'd never bother to say. **Why it caught on:** a man who says nothing can be made to say anything, and Kimi's blank, unbothered face makes every message on that sign sound like the plain truth.